EA wants to make use of SEGA’s extensive retail network in Japan by entering a publishing agreement with the company for future titles. The first title to be distributed by SEGA will be Shadows of the Damned (Awww, yeah, I just beat that one).
Other titles will include FIFA and the next Battlefield. EA hopes that through the publishing deal they may get a better edge in the Japanese market.
My how things have changed since the Dreamcast era!